JaneChain makes new work for a brand from its own material, and shows where every piece came from.
The problem
Most AI tools can't say what their work was made from, so nobody can say for sure who it belongs to.
JaneChain is built the other way round: a brand can make new work and still show that what it has is its own.
What it does
Makes new work from what the brand already has.
Keeps it in the brand's own look.
Shows where every piece came from.
Who's behind it
JaneChain is built and run by Serentic, a creative studio in London founded by Rhianna Padman and Isabella Lütken. Serentic uses JaneChain in its own creative work for the brands it works with.
The story
The name JaneChain comes from Jane in Tarzan. Jane arrives in the jungle curious, observant and determined to understand a world completely different from her own. She sketches, documents and learns as she goes, becoming a bridge between two worlds without losing her own perspective.
That felt close to what we were building: something that could move between creativity and technology, understand both, and keep track of what happened as you do it.